Apple launched their latest 12 inch MacBook back in 2017 and now it looks like the device has been cancelled as it is no longer available from Apple’s website.
With the recent launch of the new MacBook Air and the updated 13 inch MacBook Pro, it looks like Apple has decided to cancel the 12 inch MacBook.
History of the 12 inch MacBook
The original 12 inch MacBook was launched back in 2015, then Apple launched a new version of the notebook back in 2017. The 12 inch MacBook was known for its sleek design, portability, and the introduction of the butterfly keyboard mechanism. It was one of the thinnest and lightest laptops available at the time, weighing just 2 pounds and measuring 0.52 inches at its thickest point. The device featured a Retina display, USB-C port, and a fanless design, which made it a favorite among users who valued portability and aesthetics.
However, the butterfly keyboard mechanism faced criticism for its lack of durability and susceptibility to dust and debris, which could cause keys to become unresponsive. Despite these issues, the 12 inch MacBook remained popular among certain user groups, particularly those who needed a highly portable device for travel or on-the-go work.
Impact of New MacBook Models
Apple also reduced the price of their new MacBook Air, the previous one started at $1,199 and the new model starts at $1,099. The new 13 inch MacBook Pro now starts at $1,299 which is the same price the 12 inch MacBook previously cost. The introduction of these new models has likely contributed to the decision to discontinue the 12 inch MacBook.
The new MacBook Air and 13 inch MacBook Pro offer significant improvements over the 12 inch MacBook, including better performance, more ports, and the return of the scissor-switch keyboard, which has been praised for its improved reliability and typing experience. The MacBook Air now features a Retina display, Touch ID, and the latest Intel processors, making it a more attractive option for users who previously considered the 12 inch MacBook.
Additionally, the 13 inch MacBook Pro offers even more power and features, such as the Touch Bar, improved graphics, and higher storage options. These enhancements make the 13 inch MacBook Pro a more versatile and capable device for a wider range of users, from casual users to professionals who require more processing power and advanced features.
The discontinuation of the 12 inch MacBook marks the end of an era for Apple’s ultra-portable laptop line. While the device had its share of fans, the advancements in the MacBook Air and 13 inch MacBook Pro have made it less relevant in the current market. Users who valued the portability and design of the 12 inch MacBook can now find similar benefits in the new MacBook Air, which offers a more balanced combination of performance, features, and price.
The cancellation of the 12 inch MacBook is a strategic move by Apple to streamline its product lineup and focus on devices that offer the best value and performance for users. The new MacBook Air and 13 inch MacBook Pro provide compelling alternatives for those who previously considered the 12 inch MacBook, ensuring that Apple’s laptop offerings remain competitive and appealing in the ever-evolving tech landscape.
Source MacRumors
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