According to a new report by research firm Kantar Worldpanel, Apple has taken the top spot in the US smartphone market for the final quarter of 2012, with a 51.2 percent share for the 12-week period up to the 23rd of December 2012.
Android is in second place with a 44.2 percent share of the US smartphone market. They also revealed some details on the various mobile carriers, with AT&T grabbing the largest share of 33.3 percent, which was then followed by Verizon with a 32 percent share.
Kantar Worldpanel ComTech analyst Mary-Ann Parlato states, “Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first-time smartphone buyers, and those coming from other smartphone brands”.
Factors Contributing to Apple’s Success
Apple obviously had a good quarter at the end of 2012 with the launch of their new iPhone 5 in September of last year. The iPhone 5 brought several new features and improvements over its predecessors, such as a larger screen, a faster processor, and LTE connectivity, which made it a highly attractive option for consumers. Additionally, Apple’s ecosystem, which includes services like iCloud, the App Store, and iTunes, provides a seamless experience that keeps users loyal to the brand.
Moreover, Apple’s strategy of continuing to sell older models at reduced prices has proven to be effective in attracting a broader audience. This approach not only appeals to budget-conscious consumers but also helps Apple maintain a strong presence in the market.
Comparing Android’s Performance
On the other hand, Android’s 44.2 percent share indicates that it remains a formidable competitor in the US smartphone market. Android’s strength lies in its diversity, with numerous manufacturers like Samsung, HTC, and Motorola offering a wide range of devices at various price points. This variety allows Android to cater to different segments of the market, from high-end flagship devices to more affordable options.
However, the fragmentation of the Android ecosystem can sometimes be a drawback. With so many different devices and versions of the operating system, it can be challenging to ensure a consistent user experience. This is an area where Apple has a clear advantage, as it controls both the hardware and software, allowing for a more unified and streamlined experience.
Carrier Influence on Market Share
The report also highlights the influence of mobile carriers on the smartphone market. AT&T’s 33.3 percent share and Verizon’s 32 percent share indicate that these two carriers dominate the US market. Both carriers have strong relationships with Apple, often offering attractive deals and promotions for iPhone models. This close partnership has undoubtedly contributed to Apple’s success in the US.
In contrast, other carriers like Sprint and T-Mobile have smaller market shares but still play a crucial role in the overall landscape. These carriers often focus on offering competitive pricing and unique plans to attract customers, which can influence the choices consumers make when selecting a smartphone.
Apple will be revealing their financial results tomorrow, and it will be interesting to see what they announce. Given their strong performance in the final quarter of 2012, it is likely that their financial results will reflect this success. Investors and industry analysts will be keen to see how Apple’s strategy continues to evolve and how they plan to maintain their leading position in the highly competitive smartphone market.
Source Kantar Worldpanel
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