Details have been released of a new Apple [AAPL] patent which could see the iPhone and iPod Touch used as digital tickets for concerts and events.
The patent, which was filed in September 2008, reveals that the system would use near field communications (NFC) technology, and your iPhone or iPod would be swiped allowing you entry to the concert or event. This technology is not entirely new, but its application in this context could revolutionize the way we attend events.
Additional Benefits and Features
The patent also mentions additional benefits for users of the digital tickets, which relate to an online digital content service. This could include exclusive access to event-related content such as behind-the-scenes footage, interviews with performers, or even live streaming of the event for those who cannot attend in person. It certainly looks like an interesting idea, and something Apple would be able to implement in future hardware.
Moreover, the integration of digital tickets with Apple’s ecosystem could offer seamless experiences for users. For instance, reminders and updates about the event could be sent directly to the user’s device, and integration with Apple Maps could provide directions to the venue. Additionally, users could potentially share their digital tickets with friends and family through Apple’s messaging services, making it easier to coordinate group attendance.
Potential Market and Audience
Apple also has a platform with a massive audience in iTunes that they would be able to sell the digital tickets to for concerts, sporting events, and many more events. With millions of users already engaged with iTunes for music, movies, and apps, the addition of digital ticket sales could be a natural extension of the platform. This could also open up new revenue streams for Apple, as they could potentially take a commission on ticket sales.
Furthermore, the use of digital tickets could help reduce the problem of counterfeit tickets, which is a significant issue in the event industry. By using secure NFC technology, Apple could ensure that each ticket is unique and tied to the purchaser’s device, making it much harder for counterfeiters to create fake tickets.
The environmental benefits of digital tickets should not be overlooked either. By reducing the need for physical tickets, Apple could help decrease the amount of paper waste generated by the event industry. This aligns with Apple’s broader commitment to sustainability and reducing its environmental footprint.
In conclusion, Apple’s patent for using iPhones and iPod Touches as digital tickets for concerts and events could have far-reaching implications. From enhancing the user experience with additional content and seamless integration to addressing issues like counterfeit tickets and environmental impact, this innovation could change the way we attend and experience events. It will be interesting to see how Apple develops this technology and integrates it into their existing ecosystem.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
