A new report has been released by comScore which shows the US smartphone market share for January of this year, and both Apple and Samsung have gained share in the smartphone market in the United States.
The report compares January to last October, Apple has increased their share of the US smartphone market to 37.8 percent, the are in first place for manufacturers, Samsung are in second place and they have also increased their share from 19.5 percent to 21.4 percent.
Market Share Dynamics
The report also includes details for OS share, Android is still in the top spot with a 52.3 percent share although this is actually down from 53.6 percent from October of last year. This slight decline in Android’s market share could be attributed to the increasing popularity of Apple’s iOS devices, particularly the iPhone 5S, which has been well-received by consumers for its advanced features and sleek design.
Apple’s iOS share of the market has actually increased, it was at 34.3 percent for October of 2012, and in January of 2013 iOS has increased to a 37.8 percent share of the smartphone market. This growth in iOS market share is significant as it demonstrates Apple’s ability to attract new users and retain existing ones, despite the competitive nature of the smartphone industry.
Factors Influencing Market Share
Several factors could be influencing the shifts in market share observed in the report. For instance, Apple’s consistent release of innovative products and updates to its iOS platform keeps its user base engaged and loyal. The introduction of new features such as improved camera technology, enhanced security measures, and seamless integration with other Apple devices could be contributing to the increased market share.
On the other hand, Samsung’s growth in market share can be attributed to its diverse range of smartphones catering to different segments of the market. From high-end devices like the Galaxy S series to more affordable options, Samsung offers a variety of choices that appeal to a broad audience. Additionally, Samsung’s strong marketing campaigns and strategic partnerships have helped boost its visibility and attractiveness to consumers.
Another aspect to consider is the overall market trends and consumer preferences. As more people rely on their smartphones for various daily activities, the demand for devices that offer superior performance, reliability, and user experience continues to grow. Both Apple and Samsung have been successful in meeting these demands, which is reflected in their increased market shares.
Moreover, the competitive landscape of the smartphone industry is constantly evolving, with new players entering the market and existing ones striving to innovate. This dynamic environment encourages companies to continuously improve their products and services, ultimately benefiting consumers with better choices and enhanced technology.
The comScore report highlights the ongoing competition between Apple and Samsung in the US smartphone market. Both companies have managed to increase their market shares, with Apple leading the way in terms of manufacturer share and Samsung following closely behind. The shifts in OS market share also indicate the changing preferences of consumers, with iOS gaining ground while Android experiences a slight decline. As the smartphone industry continues to evolve, it will be interesting to see how these trends develop and what new innovations will emerge to capture the attention of consumers.
Source comScore
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