There have been rumors in the past that Apple and BMW were in talks for an electric car partnership, and now those rumors have surfaced again.
The news comes from German business publication Manager Magazin, which has reported that Apple is interested in the body of BMW’s i3 for their electric car project.
Renewed Discussions Between Apple and BMW
BMW and Apple had initial talks last year, and have apparently started up the discussion again. According to the report, Apple’s CEO Tim Cook and other senior executives have visited BMW’s factory in Leipzig, Germany, where the BMW i3 is built. This visit underscores the seriousness of the discussions and the potential for collaboration between the two companies.
The BMW i3 is known for its innovative design and use of lightweight materials, such as carbon fiber-reinforced plastic, which makes it an attractive option for Apple’s electric car ambitions. The i3’s body structure could provide Apple with a solid foundation to build upon, combining BMW’s automotive expertise with Apple’s technological prowess.
Apple’s Growing Interest in the Automotive Industry
Apple has been hiring a number of people from within the car industry to work on their electric car project, which is rumored to be codenamed “Project Titan.” The most recent high-profile hire was Fiat Chrysler’s Doug Betts, who brings extensive experience in manufacturing and quality control. This move indicates that Apple is serious about entering the automotive market and is assembling a team of experts to ensure the success of their electric car project.
In addition to Betts, Apple has also hired several other notable figures from the automotive industry, including former Tesla engineers and battery experts. These hires suggest that Apple is focusing on developing cutting-edge battery technology and advanced manufacturing processes to create a competitive electric vehicle.
As yet, there are no details on how far along the company is with its electric car project. However, the renewed talks with BMW and the high-profile hires indicate that Apple is making significant progress. The collaboration with BMW could provide Apple with the necessary expertise and resources to accelerate the development of their electric car.
Potential Impact on the Automotive Industry
If Apple and BMW do form a partnership, it could have a significant impact on the automotive industry. The combination of Apple’s technological innovation and BMW’s automotive expertise could result in a groundbreaking electric vehicle that sets new standards for performance, design, and sustainability.
Moreover, a partnership between Apple and BMW could also spur further collaboration between tech companies and traditional automakers. As the automotive industry continues to evolve, the integration of advanced technology and innovative design will become increasingly important. Companies like Apple and BMW are well-positioned to lead this transformation and shape the future of transportation.
The renewed talks between Apple and BMW for an electric car partnership are an exciting development in the automotive industry. With Apple’s growing interest in the sector and their strategic hires, it is clear that the company is committed to making a significant impact. As soon as we get more details on the progress of Apple’s electric car project, we will let you guys know.
Source MacRumors
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