Apple are going to be announcing their new iPhone 7 and iPhone 7 Plus later today. The company will also announce a new Apple Watch 2, and now it looks like they have another device to unveil: Apple AirPods.
According to a recent report, Apple will announce some new wireless headphones at their iPhone event. The news comes from KGI Securities analyst Ming-Chi Kuo, who had the following to say about the new Apple AirPods.
“Apple will likely have its own-designed Bluetooth-like communication chip and launch own-brand Bluetooth headphones targeting the high-end market, with Beats positioned in the midrange market,” Kuo wrote. He did not give any potential indication of pricing.
Apple’s Strategy with AirPods
Apple’s decision to enter the high-end wireless headphone market with their own brand of Bluetooth headphones is a strategic move. By designing their own communication chip, Apple can ensure seamless integration with their ecosystem of devices, including the iPhone, iPad, and Apple Watch. This move also allows Apple to differentiate their product from competitors by offering unique features and superior performance.
The introduction of AirPods is expected to complement the removal of the headphone jack from the new iPhone models. This change has been a topic of much debate, but Apple is known for making bold decisions that often set new industry standards. By offering a high-quality wireless alternative, Apple aims to ease the transition for users and maintain their reputation for innovation.
Potential Features and Market Impact
While specific details about the AirPods are still under wraps, there are several features that industry experts speculate could be included. These may involve advanced noise-cancellation technology, longer battery life, and possibly even health-related sensors that could integrate with Apple’s Health app. The custom Bluetooth-like communication chip mentioned by Kuo could also enable low-latency audio streaming, making the AirPods ideal for activities such as gaming and watching videos.
The pricing of the AirPods remains a mystery, but given Apple’s positioning of the product in the high-end market, it is likely that they will be priced competitively with other premium wireless headphones. This could place them in the same range as products from brands like Bose and Sennheiser, which are known for their high-quality audio and build.
As yet, there are no details on how much the new Apple AirPods will cost. As soon as we get some more details, we will let you guys know.
Source Apple Insider
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