Rovio has announced that their latest game in the Angry Birds series, Angry Birds 2, has been downloaded 30 million times since it launched two weeks ago.
The company has said that around 10 million of those 30 million downloads have come from China. The game is available as a free download and comes with in-app purchases.
It’s been shy of two weeks since Angry Birds 2 was released worldwide and the response has been humbling! After 14 days of flinging, smashing, and popping, the flock’s all-new adventure has hit the 30 million download milestone — with a third coming from China alone.
What a great start to the Angry Birds 2 journey! But keep those slingshots well waxed and in good working order. The adventure on Piggy Island is just getting started, and exciting surprises await around the corner.
The Success of Angry Birds 2
The success of Angry Birds 2 is a testament to the enduring popularity of the franchise. The original Angry Birds game, released in 2009, quickly became a cultural phenomenon, with its simple yet addictive gameplay capturing the hearts of millions. The sequel builds on this legacy with enhanced graphics, new characters, and more challenging levels. The game’s developers have also introduced new features such as multi-stage levels and boss battles, which add depth and variety to the gameplay.
One of the key factors behind the game’s success is its availability as a free download. This has lowered the barrier to entry, allowing more players to try the game without any upfront cost. However, the game includes in-app purchases, which allow players to buy additional lives, power-ups, and other items. This freemium model has proven to be highly lucrative for many mobile games, and it appears to be working well for Angry Birds 2 as well.
Impact on Rovio’s Revenue
It will be interesting to see how much revenue this new game generates for Rovio. The original Angry Birds game was a massive financial success, generating millions of dollars in revenue through paid downloads and merchandise sales. However, the mobile gaming landscape has changed significantly since then, with many players now expecting games to be free to play.
The in-app purchases in Angry Birds 2 could potentially make it even more profitable than its predecessor. Players who are hooked on the game may be willing to spend money to progress more quickly or to gain an edge in difficult levels. This could result in a steady stream of revenue for Rovio, even if the initial download is free.
However, not all fans of the franchise are happy with the in-app purchase model. Some players have expressed frustration with the game’s monetization strategy, arguing that it can make the game feel unfair or pay-to-win. Rovio will need to strike a balance between generating revenue and keeping players satisfied if they want to maintain the game’s popularity in the long term.
The game’s success in China is particularly noteworthy. The Chinese mobile gaming market is one of the largest and most lucrative in the world, and capturing a significant share of this market could be a major boon for Rovio. The company’s ability to attract 10 million downloads in China alone suggests that they have successfully tapped into this market, and it will be interesting to see how they build on this success in the future.
In conclusion, Angry Birds 2 has had a strong start, with 30 million downloads in just two weeks. The game’s free-to-play model and in-app purchases have the potential to generate significant revenue for Rovio, although the company will need to address concerns from some players about the game’s monetization strategy. With its enhanced gameplay and new features, Angry Birds 2 is well-positioned to continue the success of the franchise and keep players engaged for years to come.
Source: Rovio
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