According to a recent report by Kantar Worldpanel, Google’s Android OS has a 68.6 percent share of the European smartphone market in 2013.
Apple were apparently in second place with an 18.5 percent share of the smartphone market in Europe, and Microsoft’s Windows Phone in third place with a 10.3 percent share.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Android finished 2013 strongly, showing year-on-year share growth across 12 major global markets including Europe, USA, Latin America, China and Japan. Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China.
The report also mention that Samsung, who have been dominating Android smartphones and tablet are now coming under pressure from other manufacturers.
Samsung has seen an actual decrease in their share of the market by some 2.2 percent in Europe to 40.3 percent, and they have also seen little growth in China, where their share of the market is sat at around 23.7 percent.