A month ago almost to the day Amazon announced that they were purchasing the Twitch video streaming company for $970 Million enabling Amazon to benefit from the 55 million active monthly users Twitch currently enjoys.
The acquisition of Twitch will be able to help Amazon become more of a multimedia company expanding its services from the e-commerce service it started with.
Twitch CEO Emmett Shear explained in the announcement made on August 25th 2014 :
“It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.
Your talent, your passion, your dedication to gaming, your memes, your brilliance – these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.
Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.
Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.
I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.
It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.”
The official documents for the completion of the acquisition of the Twitch game streaming website to Amazon can be found over on the Securities and Exchange commission website. Amazon Game Studios Mike Frazzini explained during a Gamesbeat conference earlier this month :
“We’ve known the Twitch leadership team for a while now,”-“I think I met them for the first time 3 years ago just as they were getting started. When we got to know them and their team generally speaking, what we found was that there was an awesome fit with Amazon’s culture.”
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