According to research carried out by Piper Jaffray, the majority of the sales of the new iPad 2 were to new buyers, around 70 percent according to the report compiled by Piper Jaffray’s Gene Munster.
They surveyed 236 buyers of the new iPad 2, and 70 percent of those people did not own the first generation iPad. Although this is a small sample of people, it gives a good indication that a lot of the iPad 2 buyers are new customers. This trend suggests that Apple has successfully expanded its market reach with the iPad 2, attracting a significant number of new users who did not purchase the original iPad.
Sales Predictions and Market Impact
Gene Munster also predicted that Apple has sold around 400,000 to 500,000 iPad 2’s in the first weekend. Personally, I think this is a little conservative, and when Apple releases the final sales figures, I think it will be quite a bit higher. The initial sales figures are often a strong indicator of the product’s long-term success, and the iPad 2 seems to be no exception.
Within hours of the iPad 2 going on sale online, the shipping date had changed from 3 to 5 days to 2 to 3 weeks. This rapid change in shipping times indicates a high demand that Apple may not have fully anticipated. Many stores around the US are already sold out of the iPad 2, so I suspect we will see considerably higher sales than the estimates when the official figures are announced. This high demand also reflects the strong brand loyalty and consumer interest in Apple’s products.
Consumer Behavior and Market Trends
The fact that 70 percent of iPad 2 buyers are new customers is particularly interesting. It suggests that the improvements and new features of the iPad 2 were compelling enough to attract a new segment of consumers. This could include individuals who were previously hesitant to invest in a tablet or those who were waiting for a more refined version of the original iPad. The iPad 2’s enhanced features, such as a thinner design, faster processor, and dual cameras, likely played a significant role in attracting these new buyers.
Moreover, the strong initial sales and rapid sell-out of the iPad 2 highlight a broader trend in consumer electronics: the increasing importance of early adoption. Consumers are eager to get their hands on the latest technology as soon as it becomes available, often leading to quick sell-outs and long wait times for new products. This trend is not unique to Apple but is seen across the tech industry, with companies like Samsung, Google, and Microsoft experiencing similar patterns with their flagship products.
The research by Piper Jaffray provides valuable insights into the consumer behavior surrounding the launch of the iPad 2. The high percentage of new buyers indicates that Apple has successfully expanded its market with this product, and the strong initial sales suggest that the iPad 2 will continue to perform well in the market. As we await the official sales figures, it will be interesting to see just how much higher the actual numbers are compared to the initial estimates. The iPad 2’s success is a testament to Apple’s ability to innovate and attract new customers, solidifying its position as a leader in the tech industry.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
