If you have been counting the days until you could order the slick new Ford Raptor, the day is here. Ford has announced that the order banks are now open, and more than 90,000 hits have been generated in the first ten days of order availability. The MSRP for the 2017 Raptor starts at $49,520, and while deposits and ordering are underway, deliveries are more than a month out.
High Demand and Popular Options
So far, the most popular options have been the SuperCrew option, with 91% of buyers opting for the four-door truck. This configuration offers more space and comfort, making it ideal for families and those who need extra room for passengers or cargo. The Luxury Group has been chosen by 90% of the buyers, which includes features such as leather seats, advanced audio systems, and other high-end amenities that enhance the driving experience. Additionally, the technology package, which includes advanced safety features, navigation, and connectivity options, has been chosen by 77% of buyers. The most popular color is black, which is often favored for its sleek and timeless appearance.
Dealership Insights and Production Concerns
One of the biggest Ford F-150 dealers in the country is Team Ford in Las Vegas. That dealership has 300 customers on the waiting list for the new Raptor. This high demand at a single dealership highlights the widespread excitement and anticipation for the new model. Ford says that of the trucks scheduled for build so far, 65% are for a specific customer. This indicates that a significant portion of the production is already accounted for, which could lead to longer wait times for new orders.
It’s unclear if Ford will make all the Raptors that buyers want or if there will be a limited number produced. Limited production runs are not uncommon in the automotive industry, especially for high-demand models like the Raptor. This strategy can create a sense of exclusivity and urgency among buyers, but it can also lead to frustration if supply cannot meet demand.
Performance and Features
The 2017 Ford Raptor is not just about looks and luxury; it is also a powerhouse when it comes to performance. Equipped with a 3.5-liter EcoBoost V6 engine, the Raptor delivers 450 horsepower and 510 lb-ft of torque. This engine is paired with a 10-speed automatic transmission, providing smooth and responsive shifts. The Raptor also features a high-strength, military-grade, aluminum-alloy body, which reduces weight and improves fuel efficiency without compromising durability.
Off-road enthusiasts will appreciate the Raptor’s advanced terrain management system, which includes multiple driving modes such as Normal, Sport, Weather, Mud/Sand, Baja, and Rock Crawl. These modes adjust the vehicle’s performance to suit different driving conditions, making the Raptor a versatile choice for both on-road and off-road adventures.
Customer Experience and Future Prospects
For many buyers, the Ford Raptor is more than just a vehicle; it is a statement of style, power, and capability. The high level of customization available allows buyers to tailor the Raptor to their specific needs and preferences. Whether it’s for daily commuting, family trips, or off-road escapades, the Raptor is designed to deliver a superior driving experience.
Looking ahead, it will be interesting to see how Ford manages the production and delivery of the Raptor to meet the high demand. The company may need to ramp up production or implement a reservation system to ensure that all interested buyers can get their hands on this highly sought-after truck.
The opening of the order banks for the 2017 Ford Raptor has generated significant excitement and demand. With its combination of luxury, technology, and performance, the Raptor is poised to be a standout in the truck market. Whether you are a long-time fan or a new enthusiast, the Raptor offers something for everyone, making it a compelling choice for a wide range of buyers.
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