Mazda has announced the official pricing for the limited edition 2017 Mazda MX-5 Miata RF Launch Edition. The car is the new targa top version of the Miata and the pre-order site has gone live as of yesterday. Mazda sent out 1000 invites to loyal customers to allow them first chance at ordering the car.
Each of those 1000 buyers have the chance to put up $500 to save one of the special edition cars. Mazda has also announced the list pricing of the car starting at $33,850 for the Skyactiv-MT 6-speed manual version and $34,925 for the automatic version.
Exclusive Features and Design
The 2017 Mazda MX-5 Miata RF Launch Edition is not just any ordinary Miata; it comes with a host of exclusive features that set it apart from the standard models. The Launch Edition is based on the Grand Touring trim, which means it comes loaded with premium features and advanced technology. One of the most striking aspects of this limited edition is its special Machine Gray Metallic paint, which gives the car a sleek and sophisticated look. This paint is complemented by an auburn nappa leather interior, providing a luxurious feel that is exclusive to the Launch Edition.
Another unique feature is the hand-painted black roof panel, which adds a touch of elegance and exclusivity. This combination of colors and materials is not available on any other Miata model, making the Launch Edition truly special. Additionally, each buyer will receive a serialized 42mm Tourneau watch, adding an extra layer of exclusivity and making the ownership experience even more memorable.
Anticipated Demand and Delivery
Mazda plans to deliver the car starting in February 2017 and continuing through the spring. Given the high demand for previous special editions, it is expected that all 1,000 units of the Launch Edition will be pre-sold quickly. For instance, the 2015 25th anniversary model sold out in just 10 minutes, highlighting the strong demand for limited edition Miatas.
The pre-order process is designed to give loyal Mazda customers the first opportunity to own this exclusive vehicle. By requiring a $500 deposit, Mazda ensures that only serious buyers will secure a spot. This approach not only rewards loyal customers but also helps Mazda gauge the demand and manage the production schedule more effectively.
The Launch Edition is not just about aesthetics; it also offers a thrilling driving experience. The Skyactiv-MT 6-speed manual version is priced at $33,850, while the automatic version is available for $34,925. Both versions come with Mazda’s renowned Skyactiv technology, which enhances performance and fuel efficiency. The targa top design adds a new dimension to the Miata, offering the open-air experience of a convertible with the added security and rigidity of a hardtop.
In addition to its unique features and design, the Launch Edition also comes with all the advanced safety and technology features found in the Grand Touring trim. This includes adaptive headlights, lane departure warning, and a premium Bose audio system, ensuring that the driving experience is as safe and enjoyable as it is exhilarating.
The 2017 Mazda MX-5 Miata RF Launch Edition is a remarkable vehicle that combines exclusive design elements with advanced technology and performance. With only 1,000 units available, it offers a unique opportunity for Mazda enthusiasts to own a piece of automotive history. Given the anticipated demand, those interested in this limited edition should act quickly to secure their spot.
via Mazda
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