Toshiba’s Space Chair Project
Toshiba has created a cool advert for their new 2010 REGZA SV LCD TV range by sending a chair to the edge of space and filming it.
The chair was lifted to 98,268 feet, which took 83 minutes to get there, the chair was fitted with a helium balloon and a Toshiba IK-HR1S compact camera to film the action, check out the video below.
The chair used in the commercial was made from biodegradable balsa wood, and it took just 24 minutes to fall back to earth once the ballon popped.
We have no idea why Toshiba decided to send a living room chair to the edge of space, and how this ties in with their new TVs, very cool none the less.
via Engadget
Tags: Gadgets, Technology News
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November 16th, 2009 at 4:27 pm
Would of been cooler if someone was sitting on it ! ha
Pretty cool
November 16th, 2009 at 5:52 pm
I want to go for a ride…
November 17th, 2009 at 1:57 pm
Very cool execution!
I did some digging around and apparently the ad is supposed to demonstrate how Toshiba technology can take something ordinary and make it extraordinary.
The campaign was created by Grey London for the REGZA SV LCD TV Series in 2009, Toshiba’s first model to include an LED backlight with local dimming, which they claim will “redefine the armchair viewing experience”.
I’d love to read the brief for this project! I’ve posted lots of facts about the shoot here, if you’re so inclined: http://bit.ly/2LrQH7
Cheers,
Jackie
November 18th, 2009 at 1:06 am
A great execution…and I know advertising has a history of co-opting ideas…but like the Spike Jonze skateboard ad in South America, this is such a blatant rip-off of this:
http://www.cnn.com/2009/TECH/09/21/space.camera.icarus.ireport/
…that they should have used the guys who came up with the idea in some way as part of the campaign and compensated them for a concept that they did for a few hundred dollars and I’m sure the agency billed the client millions for. Alas, maybe I’m an optimist but it seems the right thing to do.