ZTE has unveiled a new, redesigned logo as a part of its business strategy. The new logo goes in line with the new philosophy of the company, and is in-line with their M-ICT vision (M-ICT stands for Media Information Communications Technology).
The new logo is rounder, and more streamlined towards its vision. With the new vision, the company plans to introduce innovative products that are “dynamic, youthful and compelling to users.”
“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, President and Chief Executive Officer of ZTE Corporation. “Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”
“At the heart of the new strategy is the move towards a new company culture,” Mr. Shi said. “In the coming months, our customers will see the new ZTE through the actions and projects of our employees.”
ZTE also has a press conference scheduled at the Consumers Electronics Show next week, and it would be interesting to see what the company has in store.
Source: Business Wire,
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