By partnering with so many different media companies that the flood of original content will leave cable as we know it in ruins. The incredibly long list of participants in YouTube’s drive to supplant people’s viewing habits includes entire channels, magazines, the WWE, and production outfits galore. (There’s even a hipster comedy show.) This latest offensive was already in the works a long time ago and occasionally surfaced in the news. Now it is on the verge of becoming reality.
In a blog post released yesterday, Google Inc. owned YouTube announced its plans. The juiciest part read:
Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers.
The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.
For a complete list of YouTube’s partners, go here.
Source YouTube Blog