By partnering with so many different media companies, YouTube aims to create a flood of original content that could potentially leave traditional cable television in ruins. The incredibly long list of participants in YouTube’s drive to supplant people’s viewing habits includes entire channels, magazines, the WWE, and numerous production outfits. (There’s even a hipster comedy show.) This latest offensive was already in the works a long time ago and occasionally surfaced in the news. Now it is on the verge of becoming reality.
In a blog post released yesterday, Google Inc. owned YouTube announced its plans. The juiciest part read:
Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers.
The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.
The Impact on Traditional Cable
The introduction of these new channels is expected to have a significant impact on traditional cable television. With the convenience of accessing content on any internet-connected device, viewers are likely to shift their preferences from cable to YouTube. This shift is not just about convenience; it’s also about the variety and quality of content that YouTube is promising to deliver. Traditional cable networks may struggle to compete with the sheer volume and diversity of content that YouTube’s new channels will offer.
Moreover, YouTube’s model allows for greater interactivity and social engagement, features that are increasingly important to modern viewers. The ability to comment, share, and interact with content creators and other viewers adds a layer of engagement that traditional cable simply cannot match. This could lead to a decline in cable subscriptions as more people turn to YouTube for their entertainment needs.
A New Era for Advertisers
For advertisers, YouTube’s new channels represent a golden opportunity. The platform’s global reach and advanced targeting capabilities make it an attractive option for brands looking to engage with consumers. Unlike traditional TV ads, which are often skipped or ignored, YouTube ads can be highly targeted and interactive, increasing their effectiveness.
YouTube’s new channels will also offer advertisers the chance to create branded content and sponsorships, further enhancing their ability to connect with audiences. This could lead to a shift in advertising budgets from traditional TV to digital platforms like YouTube, accelerating the decline of cable television.
The first of these new original channels will appear on YouTube starting next month and will continue to roll out over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in. This means that whether you’re on your smartphone, tablet, or smart TV, you’ll have access to a wide range of new and exciting content.
For a complete list of YouTube’s partners, go here.
Source YouTube Blog
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