Apple has released the all-new iPhone 8 and iPhone 8 Plus, which are already up for grabs across the globe. These new models come with advanced features such as wireless charging, an improved camera system, and a more powerful A11 Bionic chip. As for its predecessor, the iPhone 7, it’s still enjoying some perks as its price has reduced, making it a more attractive option for budget-conscious consumers.
According to a new report from IHS Markit, Apple’s iPhone 7 was the best-selling smartphone in the first half of 2017, followed by its bigger sibling, the iPhone 7 Plus. This success can be attributed to several factors, including Apple’s strong brand loyalty, the high-quality build of the iPhone 7 series, and the robust ecosystem of apps and services that Apple offers.
Market Dynamics and Consumer Preferences
The third spot was claimed by Samsung’s budget-friendly smartphone, Galaxy Grand Prime Plus. This device has gained popularity due to its affordable price as well as a decent set of specifications, making it an excellent choice for consumers looking for value without compromising too much on performance. The Galaxy Grand Prime Plus features a 5-inch display, a quad-core processor, and a 2600mAh battery, which are quite respectable for its price range.
Apple iPhone 6S was in the fourth place, showcasing the enduring appeal of older iPhone models. The iPhone 6S continues to be a popular choice due to its solid performance, reliable camera, and the fact that it still receives software updates from Apple. This makes it a viable option for those who want an iPhone experience without the premium price tag of the latest models.
The Galaxy S8 and Galaxy S8+ captured the fifth and sixth places, respectively. These flagship models from Samsung were lauded for their stunning Infinity Display, powerful Exynos 8895/Snapdragon 835 processors, and advanced camera systems. The Galaxy S8 series set a new standard for smartphone design with its edge-to-edge screen and minimal bezels, which have since become a trend in the industry.
Insights from Market Research
It’s worth mentioning that these rankings are not the official numbers from the companies but are derived from a market research firm, IHS Markit. Market research firms like IHS Markit analyze various data points, including sales figures, shipment volumes, and consumer surveys, to provide insights into market trends and consumer preferences.
The top ten list included five Samsung handsets, four Apple devices, and one phone made by Oppo. This diversity in the top ten highlights the competitive nature of the smartphone market, where multiple brands are vying for consumer attention with different strategies. Samsung’s presence in the list with both high-end and budget models indicates its broad market reach, while Apple’s focus on premium devices continues to pay off.
Oppo’s inclusion in the top ten is also noteworthy. The Chinese manufacturer has been making significant strides in the global market with its innovative features and aggressive pricing. Oppo’s success is a testament to the growing influence of Chinese smartphone brands, which are increasingly challenging established players like Apple and Samsung.
The smartphone market in the first half of 2017 was characterized by strong performances from both Apple and Samsung, with a notable presence from Oppo. The iPhone 7’s position as the best-selling smartphone underscores Apple’s ability to maintain consumer interest even as new models are released. Meanwhile, Samsung’s diverse lineup ensures that it caters to a wide range of consumer needs and preferences. As the market continues to evolve, it will be interesting to see how these dynamics shift and which brands will emerge as leaders in the coming years.
Source: PhoneArena
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