Okay, so this clever ad agency in South America outed a particularly fun gadget whose only function is to ruin photos. How can that be fun? Well, to answer the question you need to know the backstory of this Norte Photoblocker. Turns out over in Argentina a popular beer brand Cerveza Norte has teamed up with ad agency Del Campo Naazca Saatchi & Saatchi. Together, they’ve launched the Norte Photoblocker in a calculated marketing campaign that’s gotten the world’s attention.
What the Photoblocker does is sabotage those ubiquitous night club paparazzi antics by flashing a powerful light that destroys digicam pic resolution. This is supposed to curb the embarrassment people often endure when their nocturnal antics while under the influence are posted on social media.
The Technology Behind Norte Photoblocker
The Norte Photoblocker employs a high-intensity flash that activates whenever it detects a camera flash. This clever piece of technology ensures that any photo taken in its vicinity is overexposed, rendering the image useless. The device is strategically placed in nightclubs and bars where people are most likely to let loose and potentially engage in behavior they might regret the next day. By ruining these photos, the Photoblocker helps protect the privacy and dignity of patrons, allowing them to enjoy their night without the fear of becoming an online spectacle.
More than just a fancy ad campaign, the Norte Photoblocker is a real-world gadget that’s been deployed and field-tested in several locations, with startling results. It has successfully thwarted numerous attempts to capture compromising photos, much to the delight of club-goers. The gadget has also figured in a number of commercials, one of which can be viewed below:
Impact and Reception
The reception to the Norte Photoblocker has been overwhelmingly positive. Many people appreciate the added layer of privacy it provides in social settings where cameras are ubiquitous. The device has sparked conversations about the ethics of photographing people without their consent and the potential consequences of such actions. By addressing these concerns, the Norte Photoblocker has positioned itself as not just a marketing gimmick but a socially responsible innovation.
Moreover, the campaign has garnered significant media attention, further amplifying its impact. News outlets and tech blogs have praised the ingenuity of the Photoblocker, and it has even inspired similar initiatives in other parts of the world. The success of the Norte Photoblocker demonstrates the power of combining technology with creative marketing to address real-world issues.
The Norte Photoblocker is a fascinating example of how technology can be used to solve modern social problems. By preventing unwanted photos from being taken, it allows people to enjoy their nights out without the fear of public embarrassment. This clever gadget, backed by a smart marketing campaign, has not only captured the world’s attention but also sparked important conversations about privacy and consent in the digital age.
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