OnePlus One is one of the highly anticipated devices launched this year. The handset offered top-of-the-line specifications at an excellent price point.
Usually, companies spend millions of dollars on marketing campaigns to promote their flagship devices, but OnePlus One took a different approach. The company recently revealed they spent only $300 on marketing and managed to sell almost 500,000 devices. The company also revealed they aim to sell one million handsets by the end of the year.
“All that money was spent experimenting on different types of Facebook ads. We found that we’ve now reached a critical mass of users, and they are helping us spread the word organically. Normally when you launch a [smartphone] product it gets really hot in the first month, and in the second or third month, sales start to drop really fast. For OnePlus, when you look at our internal metrics, our sales just keep growing,” said OnePlus One’s Carl Pei.
OnePlus One launched with a complex invitation system where users are required to get an invite before they can buy the handset. Recently, the company started taking pre-orders, but those too for a specific period of time.
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