LG has confirmed that the company will introduce a new V series smartphone by the end of this quarter.
The company didn’t go into details about the handset nor its name, but it’s highly likely that we’re going to see the successor of the LG V10.
Rumored Features and Specifications
There’s no other information available from official channels, but the rumors suggest that the handset will be known as LG V20, and is expected to see the light of the day sometime in September. Speculations are rife about the potential features of the LG V20. Industry insiders suggest that the device may come with a dual-camera setup, an enhanced audio experience, and possibly a secondary display similar to its predecessor, the LG V10. The V10 was well-received for its robust build quality and innovative features, so expectations are high for the V20 to follow suit.
LG’s Financial Performance and Market Competition
The confirmation about the handset came in as a part of LG’s Q2 2016 earnings announcement. The company reported an overall operating profit of $503.1 million, but the situation wasn’t too good for the company’s mobile division. It ended up with a loss of a whopping $132.10 million. This financial strain highlights the challenges LG faces in the highly competitive smartphone market, dominated by giants like Apple and Samsung.
Can LG make an impact in the market with the launch of the new LG V20 or whatever it will be called at the time of launch? It’s also worth mentioning that Apple is also expected to launch the next iPhone in September so it’s going to be a pretty interesting month for smartphone fans. The simultaneous launch of these flagship devices could lead to a fierce battle for consumer attention and market share.
In addition to Apple, other competitors like Samsung, Huawei, and Google are also expected to release new models around the same time. This crowded launch window could either spell trouble for LG or provide an opportunity to stand out with unique features and competitive pricing.
Moreover, LG’s strategy to regain its foothold in the market might include aggressive marketing campaigns and partnerships with carriers to offer attractive deals. The company could also focus on improving customer service and software updates to enhance user experience, which has been a pain point for many Android users.
Source: GSMArena
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