We already know that smartphones have become very popular the past few years, but it’s still worth knowing how much of an increase it is. International Data Corp. recently reported that a huge jump of 55% in global smartphone shipping in the fourth quarter of last year was recorded compared to 2010.
The percentage translated to 158 million units shipped by manufacturers in the fourth quarter, compared to 102 million units recorded in the same period the previous year. The number was so high that it even exceeded IDC’s own estimate of a 40% increase.
Factors Driving the Surge in Smartphone Shipments
Several factors have contributed to this remarkable surge in smartphone shipments. One of the primary drivers is the rapid technological advancements that have made smartphones more powerful and versatile. Modern smartphones are equipped with high-resolution cameras, powerful processors, and extensive storage capacities, making them indispensable tools for both personal and professional use.
Additionally, the proliferation of mobile applications has significantly enhanced the functionality of smartphones. From social media platforms to productivity tools, there is an app for almost every conceivable need. This has made smartphones an essential part of daily life for millions of people around the world.
Another crucial factor is the increasing affordability of smartphones. As more manufacturers enter the market, competition has driven down prices, making smartphones accessible to a broader audience. Entry-level smartphones now offer features that were once exclusive to high-end models, further fueling their adoption.
Market Share Breakdown
Breaking down the numbers further, Apple edged out Samsung in the total number of units sold for the quarter with a 24% share. Samsung was a close second with a 23% share. This fierce competition between the two tech giants has spurred innovation and led to the release of cutting-edge devices that continue to captivate consumers.
Nokia and Research in Motion (RIM), however, experienced a decline in market share, holding 12% and 8.2%, respectively. Nokia, once a dominant player in the mobile phone industry, has struggled to keep up with the rapid pace of innovation. Similarly, RIM, the maker of BlackBerry devices, has faced challenges in adapting to the changing landscape of the smartphone market.
The rise of Chinese manufacturers such as Huawei and Xiaomi has also played a significant role in reshaping the market dynamics. These companies have gained substantial market share by offering feature-rich smartphones at competitive prices, appealing to cost-conscious consumers in emerging markets.
The impact of this surge in smartphone shipments extends beyond just the manufacturers. The entire ecosystem, including app developers, accessory makers, and mobile network operators, has benefited from the increased demand for smartphones. App developers, in particular, have seen a surge in downloads and in-app purchases, driving revenue growth in the mobile app industry.
Moreover, the widespread adoption of smartphones has had a profound impact on various sectors, including healthcare, education, and finance. For instance, telemedicine has become more accessible, allowing patients to consult with healthcare professionals remotely. In education, smartphones have enabled e-learning and access to educational resources, bridging the gap for students in remote areas. In finance, mobile banking and payment solutions have revolutionized the way people manage their finances, making transactions more convenient and secure.
The 55% increase in global smartphone shipments in the fourth quarter of last year is a testament to the growing importance of smartphones in our daily lives. With continuous advancements in technology and increasing affordability, the smartphone market is poised for further growth in the coming years.
Via: Businessweek
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