Ubisoft and EA will be joining forces to sell games from both of their digital storefronts. The move comes as part of a larger initiative by Ubisoft to incorporate more publishers into their store catalogue. Despite a respectable 50 million users accrued by Ubisoft’s service, Valve’s Steam remains the premier destination for purchasing digital copies of PC games.
“We’ve been working on this for some time. We’ve been launching our own Uplay shop, and we wanted to make sure we offer a good experience from the start so we had to work on both the technical setup and all the negotiation with partners, and we thought the timing was good after the release of very strong PC titles from Ubisoft but also from partners. It’s about looking at what gamers like today and you can see across that list big names as well as indie developers that have been very successful, in particular with PC titles.”
Source Games Industry InternationalFiled Under: Gaming News, Technology News