Now this is interesting, EA is apparently joining the ranks of PC digital distribution platform also-rans with a new service called Origin. Not much is known about the fledgling service except the peculiarity of its name, seemingly lifted from one of EA’s early purchases, Ultima creator Richard Garriott’s Origin studio.
Origin Store: A New Era for EA
The Origin store is reportedly meant to replace EA’s old game store and with that goal in mind as well as an eye towards competing with Steam and raising its profile, is set to be the only destination carrying the hugely anticipated Star Wars The Old Republic MMO. This move signifies EA’s ambition to carve out a significant share of the digital distribution market, which has been dominated by platforms like Steam for years.
Other features of the service include social networking aspects and potential mini-games that can unlock additional content in larger games like Battlefield 3. These social networking features are designed to create a more engaging and interactive experience for users, allowing them to connect with friends, share achievements, and even participate in community events. The mini-games, on the other hand, offer a unique way to enhance gameplay by providing players with opportunities to earn exclusive in-game items and bonuses.
Exclusive Content and Strategic Risks
We’re still flabbergasted that EA is willing to make Star Wars The Old Republic’s launch even riskier than it is already, but with 150 games at launch and the amount of exclusive content EA can bring to bear, their gambit may just pay off. The decision to make Star Wars The Old Republic exclusive to Origin is a bold one, as it forces fans of the franchise to adopt the new platform if they want to play the game. This exclusivity could drive significant traffic to Origin, but it also comes with the risk of alienating players who are loyal to other platforms.
In addition to Star Wars The Old Republic, EA plans to offer a wide range of exclusive content on Origin. This includes special editions of games, early access to new releases, and exclusive in-game items. By providing these incentives, EA hopes to attract a dedicated user base and establish Origin as a go-to destination for gamers.
Moreover, EA’s strategy involves leveraging its extensive library of popular franchises to draw in users. Titles like Battlefield, FIFA, and The Sims are expected to play a crucial role in Origin’s success. By offering these beloved games alongside new and exclusive content, EA aims to create a compelling value proposition for gamers.
Another aspect worth noting is the potential for Origin to expand beyond just game distribution. EA has hinted at the possibility of integrating additional services, such as cloud gaming and subscription models, to further enhance the platform’s appeal. These features could provide users with more flexibility and convenience, making Origin a more attractive option in the competitive digital distribution landscape.
In conclusion, EA’s launch of Origin represents a significant shift in the company’s approach to digital distribution. By offering exclusive content, social networking features, and potential mini-games, EA aims to create a unique and engaging experience for gamers. While the decision to make Star Wars The Old Republic exclusive to Origin is a risky one, the extensive library of games and potential for additional services could help EA establish a strong foothold in the market. Only time will tell if this ambitious endeavor will pay off, but one thing is certain: Origin is set to shake up the digital distribution landscape in a big way.
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