It’s actually just a memo originating from Activision publishing CEO Eric Hirschberg that made the rounds about the time of Guitar Hero’s greatly exaggerated demise. It’s understandable that the execs wanted to give employees some reassurance and it’s actually pretty humanizing for Activision as a company that they had this initiative. Still, this is probably a parallel they don’t want draw, and definitely not in the press. With all the Activision-hating going around, this just sounds too much like one of them self-fulfilling prophecies.
“There are several key differences between the two franchises worth considering. Guitar Hero quickly reached incredible heights, but then began a steady decline. Call of Duty, on the other hand, has steadily grown every single year of its seven-year existence,” the memo read. “If you really step back and dispassionately look at any measurement – sales, player engagement, hours of online play, performance of DLC – you can absolutely conclude that the potential for this franchise has never been greater,” it went on. Some fair points there, although the COD community would probably just be happy getting dedicated servers and modding tools back.