So it turns out Blizzard can not only produce a masterclass in MMOs, but also a masterclass in… class. Narrowly following comments by EA that World of Warcraft was in some respects like a shopping list, the Blizzard riposte was to wish their rivals well and remark on how a bigger pie means bigger slices for everyone, or something to that effect.
“This is a game that has an opportunity to grow the MMO market if done right and therefore is very important to the industry as a whole, not just EA,” says Blizzard co-founder Frank Pearce.
“We’ve talked about this internally and from our perspective we hope they make an enjoyable game because they’re going to bring in a lot of new players to the MMO genre, and those players’ idea of whether or not they like this type of game is going to be determined by that experience.” If you want to know why Blizzard is the embodiment of the MMO market, you don’t need to look any further than that sentence right there.
The Impact of World of Warcraft on the MMO Market
World of Warcraft (WoW) has been a cornerstone in the MMO market since its release in 2004. The game has not only set the standard for what an MMO should be but has also continually evolved to meet the changing demands of its player base. With millions of active subscribers at its peak, WoW has demonstrated the potential for MMOs to be both commercially successful and culturally impactful. The game’s success has inspired countless other developers to try their hand at creating their own MMOs, leading to a richer and more diverse market.
Blizzard’s approach to game development is meticulous and player-focused. They have consistently released expansions and updates that keep the game fresh and engaging. This commitment to quality and player satisfaction is a significant reason why WoW has maintained its popularity over the years. The game’s community is another critical factor in its success. WoW has fostered a sense of camaraderie and competition among its players, creating a vibrant and active community that continues to thrive.
Blizzard’s Philosophy on Competition
Blizzard’s response to EA’s comments highlights their philosophy on competition. Rather than seeing other MMOs as threats, Blizzard views them as opportunities to grow the market. This perspective is not only refreshing but also indicative of a company that is confident in its product and its place in the industry. By wishing their competitors well, Blizzard is acknowledging that a rising tide lifts all boats. If more people are drawn to the MMO genre, it benefits everyone involved.
This attitude is also reflective of Blizzard’s broader approach to game development and community engagement. They understand that the success of the MMO market as a whole is beneficial to their own success. By fostering a healthy and competitive market, Blizzard ensures that they remain at the forefront of innovation and quality in the industry. This mindset has allowed them to maintain their position as a leader in the MMO market for over a decade.
Blizzard’s willingness to support their competitors is also a testament to their confidence in their own product. They know that World of Warcraft offers a unique and unparalleled experience that is difficult to replicate. This confidence allows them to be gracious and supportive of other developers, knowing that their game will continue to stand out in a crowded market.
In conclusion, Blizzard’s response to EA’s comments is a masterclass in class and a reflection of their broader philosophy on competition and game development. By focusing on quality, player satisfaction, and community engagement, Blizzard has set the standard for what an MMO should be. Their willingness to support their competitors and grow the market as a whole is a testament to their confidence in their product and their commitment to the industry. World of Warcraft remains a shining example of what an MMO can achieve, and Blizzard’s approach ensures that it will continue to be a leader in the market for years to come.
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