Bing has continued to add new features and improve its service in a bid to compete with Google. Its latest attempt is an overhaul of its shopping results in order to better accommodate online shoppers.
The new function works when you type in any general product term, like “digital cameras”. The search results will instantly come back with a side-scrolling list of models with pictures to make your shopping easier than ever before. Click on an item and you’ll get a summary of it along with specs, reviews, and a barrage of other useful comparative information.
The update is set to be fully implemented within the next couple of months.
Why Bing is Pushing for Market Share
One second while I release all the laughter I held back while writing that bit of news…
Seriously though, who uses Bing?! Why is Microsoft trying so hard to make Bing a thing? What’s so bad about leaving searching to Google? I’d use Dogpile, Ask Jeeves and Yahoo! before I’d use Bing. Not necessarily in that order, but you get the point.
Microsoft’s persistence with Bing is not without reason. The company aims to diversify its portfolio and reduce its dependency on Windows and Office products. By enhancing Bing, Microsoft is tapping into the lucrative search engine market, which is dominated by Google. The search engine market is not just about providing search results; it’s also about advertising revenue. Google’s AdWords has been a massive success, and Microsoft wants a piece of that pie. Bing’s integration with other Microsoft services like Cortana and Office 365 also provides a seamless experience for users within the Microsoft ecosystem.
Features That Set Bing Apart
Bing has introduced several features that aim to set it apart from Google. For instance, Bing Rewards allows users to earn points for searching, which can be redeemed for gift cards and other rewards. This gamification of search is an interesting approach to user engagement. Additionally, Bing’s image and video search capabilities are often praised for their layout and ease of use. The integration of social media results from platforms like Twitter and Facebook also provides a more comprehensive search experience.
Moreover, Bing’s focus on visual search is another area where it tries to differentiate itself. Users can search using images instead of text, which can be particularly useful for shopping and identifying objects. This feature is enhanced by Bing’s partnership with Pinterest, allowing users to find similar items and ideas with ease.
I just don’t understand why Bing exists nor why Microsoft advertises it so damn much. Do you use Bing? If so, please explain why!
Source – Engadget
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