Xiaomi is slowly becoming a very popular brand globally, mostly due to its flash sales in several regions. The company also managed to gain the third largest smartphone vendor position.
The company’s handsets are a steal as they offer high-end specifications at an affordable price tag, but the same cannot be said about the updates. However, it seems the company is trying to work that out as well. Recently an image popped up on Weibo which shows the Xiaomi Mi3’s about screen, and under the Android version field, it mentions the handset is running Android 5.0 Lollipop.
Flash Sales and Global Popularity
Xiaomi’s strategy of flash sales has significantly contributed to its global popularity. These flash sales create a sense of urgency and exclusivity, often leading to devices selling out within minutes. This marketing tactic not only boosts sales but also generates a buzz around the brand, making it a household name in many regions. For instance, in India, Xiaomi’s flash sales have been incredibly successful, with thousands of units being sold in mere seconds. This approach has helped Xiaomi build a loyal customer base and expand its market share rapidly.
High-End Specifications at Affordable Prices
One of the key reasons behind Xiaomi’s success is its ability to offer high-end specifications at affordable prices. The Xiaomi Mi3, for example, comes with a Qualcomm Snapdragon 800 processor, 2GB of RAM, and a 5-inch Full HD display. These specifications were considered top-of-the-line at the time of its release, yet the device was priced significantly lower than its competitors. This value-for-money proposition has made Xiaomi devices highly attractive to consumers who want premium features without breaking the bank.
The Weibo post suggests it’s the WCDMA version of the handset which is currently on sale outside Chinese shores. However, there’s no official word from Xiaomi about the release, but it could be under testing.
Software Updates and User Experience
While Xiaomi excels in hardware, its track record with software updates has been less stellar. Timely updates are crucial for maintaining the security and performance of a device, and this is an area where Xiaomi has faced criticism. However, the recent sighting of the Xiaomi Mi3 running Android 5.0 Lollipop indicates that the company is making strides to improve in this area. Android 5.0 Lollipop brings a host of new features, including a refreshed Material Design interface, improved battery life with Project Volta, and enhanced security features. These updates can significantly enhance the user experience, making the device more efficient and enjoyable to use.
There’s no word about the time frame when Xiaomi Mi3 users will be able to get the sweet taste of Android 5.0 Lollipop, but as it’s being tested, the update may roll out very soon. Stay tuned, we’ll update you as soon as the update starts rolling out for the handset.
Future Prospects and Challenges
As Xiaomi continues to grow, it faces several challenges. The smartphone market is highly competitive, with established players like Samsung and Apple constantly innovating. Additionally, new entrants are always looking to disrupt the market. To maintain its momentum, Xiaomi will need to continue offering high-quality products at competitive prices while also improving its software update cycle. The company’s recent efforts to test Android 5.0 Lollipop on the Mi3 are a step in the right direction, but consistent and timely updates will be crucial for long-term success.
Source: GSMArena
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