Companies like Google sometimes conduct experiments in the form of apps, just for fun. One of the results of these experiments is Uptime, an interesting app for YouTube that was born out of the Area 120 incubator.
The app was initially launched in beta, but it looks like it is now available for all to use.
It is an app designed for YouTube that is meant to help create a more social watching experience. YouTube is a largely solo experience. Most people watch it on their computer or mobile device, and unless your friends are seated around you, they don’t really watch it with you, and sharing videos means you have to wait for them to finish it to discuss it. Not ideal.
With Uptime, users get to watch videos at the same time, hence the more social experience. Users can add reactions and comments during the video’s playback, so it’s almost as if you’re discussing the video with each other as you watch together. Uptime is only available on iOS devices right now and is available via the iTunes App Store. We don’t know if there are plans to bring it onto Android soon. We will have to wait and see about that.