You know what to expect from the Super Bowl by now. outrageously expensive, but amusing advertisements, both during the show and afterward on YouTube, a good half-time show and a close game. It’s always the same. After the game many go to YouTube to re-watch their favorite ads and others go to catch the ones they missed. Same every year.
This year may be a bit different. YouTube has revealed that it will be offering its own halftime show, which will be star the service’s own top stars. The halftime show will include fake Super Bowl advertisements, and the entire thing will be streamed live on the video service during the Super Bowl next month.
The halftime show will be hosted by EpicMealTime’s Harley Morenstein, and will include other individuals who are famous on YouTube. YouTube is betting on the large group of followers these stars have on the service, the combined total of which surpasses 60 million subscribers. By airing the show live during the Super Bowl, YouTube is pitting itself squarely against the game’s halftime show and, maybe even, positioning itself to reap the rewards. YouTube VS Football is the real match to keep your eye on here. This will likely lose a lot of ratings for the Superbowl as YouTube gains them.