Those of you not paying for YouTube Red, have likely seen many different types of advertising the video service features. Some are more annoying than others.
Well, next year, one of the more annoying formats will be going away. YouTube says that it will stop supporting “unskippable” 30-second pre-video advertisements in favor of shorter formats.
That is great news for anyone who is frustrated with these must watch ads. A YouTube spokesperson confirmed things with this statement: “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”
It is believed that YouTube will rely more on the six-second unskippable video ad instead. While unskippable ads of any length are annoying, six seconds is better than 30 any day of the week. Of course any ad shorter than 30 seconds can be made unskippable, so you may still run into some long 20-second commercials. This is great news for viewers though. No one likes those long unskippable ads. And apparently they are now ready to admit as much and change things up for its users.