It looks like Yahoo’s board has approved a $1.1 billion cash deal to purchase the blogging site Tumblr, according to The Wall Street Journal. The news comes a day early. Originally, it was thought that Yahoo would announce the acquisition during tomorrow’s NYC media event.
Most likely, CEO Marissa Mayer will use the event to detail the company’s plans for integrating the popular platform. There are no details about how Yahoo intends to use the site, but with that price, whatever they do, they will be serious about it.
It would be nice to see many of tumblrs features or lack thereof streamlined.
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