Yahoo sure is buying up businesses, and there’s no sign of them slowing. The latest acquisition is an agreement to buy the social shopping website Polyvore. We don’t have any details about the upcoming acquisition’s financial terms, but the deal is said to be subject to some unspecified closing conditions. Polyvore’s co-founder Jess Lee seemed pretty happy about the deal, saying, “I’m delighted to join Yahoo.”
Polyvore’s service will keep operating after the Yahoo acquisition goes through so it won’t affect users. You’ll still be able to mix and match your fashion stuff.
Yahoo and Polyvore have announced the acquisition and Yahoo says that buying the shopping service will boost its own offerings for both consumers and advertisers. They think that Polyvore will strengthen its verticals and digital magazines with more commerce and community.
In case you don’t know, Polyvore is a service where buyers are able to assemble clothes and other “lifestyle goods”, so they can see how it all looks together. You can also get tips on what to wear for the season or certain events, see what celebrities are wearing, and more. So it is a very influential site when it comes to clothes shopping.
Yahoo will integrate its Yahoo Beauty and Yahoo Style services and mix it with Polyvore’s “strong media presence”. It seems like a very smart buy for the company.
Source Slashgear