On Tuesday, Yahoo announced its latest quarterly earnings report. The company actually beat analysts’ expectations for Q2 when it comes to earnings, but it did lower expectations about future revenue for the rest of the year.
CEO Marissa Mayer also passed along some information on how Yahoo’s mobile strategy is coming along. Mayer says that Yahoo now has 340 million mobile viewers monthly. She didn’t give any older figure for comparison, but she did say that it has increased its mobile workforce by 6 times. Mobile seems to be paying off nicely for the company.
Since launching a tablet app version of Yahoo mail, the number of daily active users on the mobile version of Yahoo mail has increased 120%. That’s nothing to sneeze at. Since launching the new Yahoo app with Summly integration, the average number of daily users has increased by 55% while the average amount of time spent viewing the app rose by 60%. Page views grew year-over-year. Yes, it seems to be paying off nicely.
Source Phone Arena