Yahoo CEO Marissa Mayer’s has a few internal projects to bring the company forward and one of them is pretty ambitious: getting Apple to replace Google with Yahoo as its default search engine for iOS. That is a very ambitious goal. It seems very unlikely.
The information comes from inside sources that spoke to Re/code, who claim that Mayer is heading the project. Apparently to pitch the idea to Apple, Yahoo prepared “detailed decks” to help win over Apple executives.
A few executives are apparently already aware of the plan, but nothing official has been presented to Apple yet. The source says that Yahoo’s lack of applicable technology at this time is a hurdle toward meeting this very ambitious goal.
One source said, “This is the aim of the whole effort here, to grab the pole position in iOS search. It will take more than pretty pictures though to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly.”
We will have to watch this one play out. Do you think Yahoo can win them over? This is a big gamble. They must have something up their sleeve.
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