China is the second largest economy in the world, surpassing Japan awhile back for that title. That means that the country has a growing middle class, which in turn means that their purchasing power is good for manufacturers around the world. Now imagine if Microsoft could sell some Xbox One consoles there. Or Sony. They would sell a TON. They may soon get their chance.
And China has already agreed to lift a 13-year old ban on video game consoles in the country, so it is ready for console manufacturers to get their foot in the door. According to Luo Juangchun, CEO of Funshion, an online video service whose parent company, BesTV, has already inked a deal to be part of a joint partnership with Microsoft in the Shanghai Free Economic Zone, those living in China might be able to get the Xbox One as soon as next year.
If Microsoft and Sony both sell consoles in the country, that means a ton of extra sales that weren’t open to them before and new markets do not open to them everyday. This is great news for both companies. It won’t take long for the Chinese to fall in love with console gaming.
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