Microsoft has announced that they will be launching their Xbox One console in China in September, and Microsoft has teamed up with BesTV New Media Co. to launch the console in China.
According to Microsoft, the Xbox One will be the first system of its kind to launch in China. As yet, Microsoft has not revealed how much the Xbox One will cost when it launches in China.
On behalf of the entire Xbox team, we are incredibly excited to bring Xbox One and the next generation of games, entertainment, online education and fitness to China. Launching Xbox One in China is a significant milestone for us and for the industry, and it’s a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world. Enwei Xie will lead Xbox China as general manager, bringing years of Microsoft experience both in China and abroad.
Microsoft have not given a specific launch date for the Xbox One in China, all we know is that it will be available some time in September.
The Significance of Xbox One’s Launch in China
The launch of the Xbox One in China is a monumental event for both Microsoft and the gaming industry. China, with its vast population and growing middle class, represents a massive market for gaming consoles. Historically, the Chinese government had imposed a ban on gaming consoles, which was only lifted in 2014. This makes the Xbox One one of the first major gaming consoles to be officially available in the country after the ban was lifted. This move could potentially open the floodgates for other gaming companies to enter the Chinese market, thereby expanding the global gaming industry.
The partnership with BesTV New Media Co. is also noteworthy. BesTV is a subsidiary of the Shanghai Media Group, one of China’s largest media companies. This collaboration is expected to help Microsoft navigate the complex regulatory environment in China and leverage BesTV’s extensive distribution network to reach a wider audience.
What to Expect from Xbox One in China
The Xbox One is not just a gaming console; it is an all-in-one entertainment system. Microsoft has emphasized that the console will offer a range of services beyond gaming, including online education and fitness programs. This multi-functional approach could appeal to a broader demographic in China, where educational and fitness content is highly valued.
Moreover, Microsoft has been working on localizing content to cater to Chinese gamers. This includes translating games into Mandarin and collaborating with local developers to create games that resonate with Chinese culture and preferences. For instance, popular games like “Halo” and “Forza Motorsport” are expected to be available in Mandarin, making them more accessible to Chinese players.
Another aspect to consider is the online gaming community. Xbox Live, Microsoft’s online gaming service, will be available in China, offering gamers the opportunity to connect with players from around the world. This could foster a sense of global community among Chinese gamers and enhance the overall gaming experience.
While the price of the Xbox One in China has not been disclosed, it is expected to be competitive. Microsoft will likely consider the purchasing power of the average Chinese consumer and price the console accordingly. Additionally, there may be special bundles or promotions to attract early adopters.
The launch of the Xbox One in China is a significant milestone for Microsoft and the gaming industry. It represents a new era of gaming and entertainment in one of the world’s largest markets. With the support of BesTV New Media Co., localized content, and a multi-functional approach, the Xbox One is poised to make a substantial impact in China.
Source Microsoft
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