Microsoft is always working to improve the software and services for Xbox owners. It’s about more than just console sales. And since players are now playing games across multiple devices, Microsoft wants to connect those players across all of those devices. They are making a lot of moves in that direction.
Head of gaming Phil Spencer says, “Obviously for us, the console is an important part there… but connecting to gamers wherever they are is the vision of Microsoft around what we’re doing in gaming,”
This is why we’ve seen a lot of Microsoft products launch on competing platforms like iOS and Android in the past few years. It’s a good strategy.
Spencer also says that Microsoft is planning to invest in developing in-house games and it could either start new studios or acquire existing studios for this purpose. So you can expect more exclusive games.
“We haven’t always invested at the same level. We’ve gone through ups and downs in the investment,” Spencer added. Spencer adds that Microsoft is probably going to debut a streaming service “that doesn’t require a console for some types of content in the next three years.” Could this mean that
Microsoft is thinking about bringing its own Xbox games to other devices? I’m interested to see where this goes.