Warlords of Draenor, the latest expansion for the World of Warcraft MMORPG, is doing pretty well for itself. Despite early server issues that prevented gamers from entering the game or completing quests, reviews of the game have been pretty positive and players are enjoying themselves.
In fact, according to a press release from Blizzard, Warlords of Draenor has sold 3.3 million copies within the first 24 hours. Blizzard also says that thanks to the expansion, World of Warcraft’s subscriber base has managed to surpass 10 million gamers across all regions. This is big news since that subscriber base had been down for quite some time.
Prior to the expansion’s release, World of Warcraft’s active subscriber base was around 7 million, so this is quite a feat for a game that is 10 years old. Other companies should take note of what they are doing. The real question is: Can Blizzard maintain that amount of subscribers? Blizzard’s CEO and co-founder Mike Morhaime says, “We’re thrilled that so many players jumped in to play Warlords of Draenor on day one and are having a great time with the new content. We poured a lot of hard work and passion into this expansion, and we appreciate all the kind words from players and the overwhelming support they continue to show for World of Warcraft.”
It will be interesting to see how long those subscribers stick around for.
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