We all know that Microsoft’s Windows Phone doesn’t have the highest overall market share in terms of smartphones around the world, but they are making some headway. There are some markets where Microsoft is gaining in. Thailand for instance.
Microsoft’s International President has revealed that the Windows Phone platform has achieved 15% of the Thai smartphone market share in just a little over a year. That’s not bad at all. Especially when you consider that just 15 months before, the Windows Phone market share in Thailand was around 2-3%. That is a nice jump for the platform.
According to Jean-Philippe Courtois, “In Thailand, it is about 15 per cent [of the market] and in some Latin American countries such as Mexico they are going beyond 20 per cent – and in Finland it is over 30 per cent. Some of the larger European countries like the UK, France, Spain and Italy are now all 10 per cent. Again, we came from nowhere just a few years ago and, yes, we have ambitions to grow our market share and make the market more balanced, which is healthy for customers.”
The Windows Phone market continues to grow. iOS and Android may not have anything to worry about right now, but at least things are looking good for Microsoft!
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