Many wondered about Amazon’s strategy when it acquired Whole Foods for $13.7 billion. Since then we’ve seen the company gradually provide some perks to Prime members who shop at Whole Foods. For instance, Prime members who use its Visa rewards card get 5 percent cash back and they can also take advantage of a free delivery service that’s being rolled out. Pretty sweet. Aside from that, Amazon has also been selling its wares at Whole Foods locations. Now it looks like Prime members could even get some actual discounts for shopping there.
CNBC is reporting that a Whole Foods Market in Austin tested some banners that announced a 10 percent discount for Amazon Prime members. One of the banners said that “blue signs mean special deals just for you, yes you.” Another banner notified members that they can save an extra ten percent “on hundreds of sale prices,” inviting them to download the Whole Foods Market app to start saving. Looks like a great time to shop at Whole Foods.
The discounts aren’t official yet and the marketing material is said to be in a trial stage. We don’t know how soon this discount might be officially confirmed for Prime members if Amazon really plans on doing it. We will see.