You may not give WhatsApp much notice in the App Store, but in other countries, it’s the messaging app of choice believe it or not. In fact, it is so big in Mexico, that Walmart Mexico is now accepting grocery delivery orders for its Superama supermarkets sent via the messaging service.
It looks like customers can send their orders through WhatsApp to a Walmart number. The best part is that they don’t even have to type their grocery list out. Reuters tested it by sending the number a photo of a handwritten list and they got a response from a representative immediately.
The service sounds pretty good. Superama is charging $2.55 for delivery within 90 minutes or $2.03 for orders with longer turnaround times. It also accepts payment in cash or card on delivery. The Walmart-owned grocery chain makes up 92 of the retail giant’s 2,459 stores in Mexico, and already takes orders through its website and app. Obviously, it’s hoping that WhatsApp’s presence in the country will encourage more potential customers to give grocery delivery a shot there. It may just work.
It sounds like a very convenient and easy to use service. We will have to see just how popular it gets.