According to a recent report, Walmart has its sights set on Netflix and Amazon as it may have a plan to create a competing video streaming service. Walmart apparently would compete on price, streaming movies and television shows for just $8 per month, which is less than what is charged by the others. Also, Walmart is said to be considering an ad-supported free tier of service.
The report cites an unnamed source as saying that Walmart will focus on the middle of the U.S. to market this new streaming service, especially since Amazon and Netflix pretty much own the East and West Coast of the country. Walmart already has its foot in the door because of its 2010 purchase of movie streaming service Vudu, which offers a few thousand films that can be streamed in Ultra HD, or via HDX. HDX is a format that Vudu created. The streamer also has a free-ad supported service called “Movies On Us.” So this makes sense.
While taking on Netflix and Amazon on pricing sounds like a good idea for Walmart, there is always the possibility that Walmart will decide not to enter this competitive space and just drop the idea completely. We shall see.
Source Phone Arena