Vudu, the video on-demand store is trying something new: giving away free movies. There is a catch of course. There always is.
The catch here is that the free movies will contain advertising breaks. There will likley be one before the movie as well as a few ads during the flick.
If that sounds okay to you, you will be able to log in from computers, phones and TVs to watch movies like True Grit, Mad Max and more without paying anything. This may get more people to try out the Vudu app installed on their TV, game console or Chromecast. Which is likely the whole point. The ad-supported movies will be available in up to 1080p HD.
General manager Jeremy Verba says “This new service provides value for customers who want to watch movies and TV for free, when and how they wish to watch, without sacrificing quality.” Just find the Movies on Us section under the new or Spotlight tab on Vudu’s app and website and you are good to go. This seems like a good move for the company and will certainly get more eyes on them. I doubt they are looking to be the next Netflix.