These days it’s hard to feel loyal to any company. Most will screw you over in one way or another, thinking only about money and not caring about the little guy. Verizon however, must be doing something right. Verizon Wireless announced that for the ninth consecutive quarter, the nation’s largest carrier has led the industry in customer loyalty.
That’s pretty impressive in this day and age. Verizon’s postpaid turnover rate of 0.84% in the second quarter of 2012 was the lowest customer turnover rate among all of the nation’s major wireless providers. The three other carriers, which were not referred to by name, had rates of 0.97%, 1.79% and 2.10% in the second quarter.
Last quarter, Verizon recorded a profit of $1.83 billion and revealed that it had 88.8 million postpaid subscribers and a total of 94.2 million customers.
Like I said, pretty impressive. I wonder how long they will keep it up.