A little later than originally expected, Valve has today started selling non-gaming titles from via its Steam network and store. Although currently there are only a very small selection of titles available for Windows PCs.
Valve first announced they would start selling non-gaming titles on their Steam network back in August, and now have implemented their plans, with a selection of graphics and photo editing software packages available to purchase, diversifying the game-only selection which has stood since Steam launched.
To celebrate the launch of the new non-gaming titles in the Steam store, Valve is currently offering them with a 10 percent discount on their standard prices, until the end of the week.
Expanding Beyond Gaming
The introduction of non-gaming software marks a significant shift for Valve, which has traditionally been known for its extensive library of video games. By expanding into software, Valve is tapping into a broader market and providing a one-stop-shop for users who may need both gaming and productivity tools. This move could attract a new demographic of users who are interested in creative and professional software, thereby increasing Steam’s user base.
New non-gaming applications currently available via Steam to purchase include: GameMaker: Studio, 3D-Coat, ArtRage Studio Pro, 3DMark Vantage, 3DMark 11, CameraBag 2, and Source Filmmaker. (GameMaker: Studio and Source Filmmaker are free releases.) These applications cater to a variety of needs, from game development and 3D modeling to photo editing and benchmarking.
Details on Available Software
– GameMaker: Studio: This is a popular game development platform that allows users to create games without extensive programming knowledge. It is particularly favored by indie developers for its ease of use and flexibility.
– 3D-Coat: A comprehensive 3D modeling software that offers tools for sculpting, texturing, and rendering. It is widely used in the gaming and film industries for creating detailed 3D models.
– ArtRage Studio Pro: This digital painting software mimics traditional painting techniques, making it a favorite among digital artists. It offers a range of tools that simulate real-world painting and drawing instruments.
– 3DMark Vantage and 3DMark 11: These are benchmarking tools used to measure the performance of computer hardware, particularly graphics cards. They are essential for gamers and professionals who need to ensure their systems are running optimally.
– CameraBag 2: A photo editing software that offers a variety of filters and tools for enhancing images. It is user-friendly and suitable for both amateur photographers and professionals.
– Source Filmmaker: This is a free tool that allows users to create animated films using assets from Valve’s games. It is particularly popular among the gaming community for creating fan-made content and machinima.
The addition of these software titles not only diversifies Steam’s offerings but also provides a convenient platform for users to access a variety of tools in one place. This could potentially lead to more frequent use of the Steam platform, as users will have more reasons to log in beyond just gaming.
Valve’s decision to offer a 10 percent discount on these new titles is a strategic move to attract early adopters and generate initial interest. This promotional period allows users to explore the new software at a reduced cost, making it more appealing to try out these new offerings.
In conclusion, Valve’s expansion into non-gaming software is a bold and strategic move that could significantly broaden its user base and increase the utility of the Steam platform. By offering a diverse range of software tools, Valve is positioning itself as a versatile digital distribution service that caters to both gamers and professionals alike. This diversification could pave the way for future growth and innovation within the Steam ecosystem.
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