Internet shopping is great, but not everyone has a bank card. You need a credit or debit card. However, today Amazon is removing that barrier. It’s launching an Amazon Cash service that lets you apply cash toward your online account.
It’s a bit confusing though.
Just visit a participating store, where you will show a barcode either on your phone or on paper and give them your money. There are no fees to do it and you can load between $15 to $500 at any time. You can get your barcode on the web and through Amazon’s mobile apps, and there are shortcuts in case you want to use it often on your device of choice.
It is not everywhere though. Right now the cash option is only available in the US and is limited to a just a few retailers (CVS and Speedway are among them). This is a big move for Amazon because more than a quarter of American consumers primarily use cash for purchases. Now Amazon can reach a wider audience, and it gives these cardless customers an opportunity to buy products that are hard to get offline or more affordable than they are at retail. This should help Amazon quite a bit.
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