You’ve probably seen those gambling machines or websites that are obviously aimed at children. British regulators have seen them and they have had enough. The UK’s Gambling Commission and advertising overseers have ordered over 450 gambling sites to “immediately” remove casino games that are targeting the under-18 crowd.
This stuff is pretty obvious. The cartoonish graphics, cute characters and even game names like Piggy Payout are “likely” to appeal to kids, according to an official letter.
They aren’t just free titles either. Bets go as high as £600 (about $792), so this could be disaster for parents if a child got access. That would not be fun. This crackdown comes on the heels of an investigation that showed gambling sites taking advantage of a “loophole” they believed let them make child-oriented games without violating Gambling Commission rules. They used age verification checks for anyone who wanted to play for money, but you could play for free without any checks at all. So this gets young people hooked.
It looks like gambling companies need to change their ways or others could face similar problems no matter the country. Marketing these games to kids is a bad idea anyway and they surely don’t want more bad press.