Tumblr has confirmed plans to launch a new advertising program which will put ads on users blogs. Tumblr We don’t know the exact details of how this program is going to work yet, but it looks like it will be an expansion of Tumblr’s Creatrs program, which allows brands to work with Tumblr users directly instead of making advertisers deal with third-party networks.
The Creatrs program was previously open to select Tumblr users, but the company is expanding it to ““any eligible Tumblr—poet, musician, fan artist, and misfit weirdo memelord alike.” I guess that covers everyone on Tumblr.
Tumblr users who have eligible blogs will be able to work with advertisers directly to start earning money. How much we don’t know yet. You will have to register to be selected for the Creatrs program though. Tumblr is still working on the finer details of this partner program and the process of users being a part of it, so more details will be come later this year.
It looks like ads on blogs will be turned on by default and users will have to opt out of having ads being displayed on their blogs if they don’t want them. Users will be able to disable ads on a per-blog basis. The ads will be displayed in three areas which include the main page of the Tumblr blog if it uses the Optica theme, on the slide-out section on the web as well as on Tumblr’s mobile and web apps. Users can now earn some money, which is good news.
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