News hit last month that popular blogging platform Tumblr was bringing in-stream advertisements to its mobile apps. Mobile apps have started showing advertisements from Tumblr’s fashion, brand and entertainment partners since April.
These ads don’t really affect user experience and randomly show up in a user’s mobile dashboard when they’re scrolling. The same in-stream ads have now started showing up over to the main website. Or will be soon.
Sponsored posts will be marked with an animated $ sign in the top right hand corner so you can tell them from unsponsored posts. Tumblr says that so far they have received positive response on this approach, from both their users and partners. The first ads on the Tumblr website will start rolling out next month. To start, seven partners will be brought on board: AT&T, Capital One, Denny’s, Ford Motor Company, Purina, Universal Pictures and Viacom. Just like mobile, desktop users will only see up to four ad posts in their dashboard in one day.
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