TripAdvisor is one of the leading online services for hotel reviews. It has announced that it’s going to use a digital mark to identify hotels where cases of sexual assault have been reported. It’s sad that this is even an issue, but now you will be armed with the info before you go on a trip.
It will place these digital marks next to the listings of those hotels and resorts on its website. The marks will also identify other major concerns like health, safety, and discrimination.
“These badges will remain on TripAdvisor for up to three months. However, if the issues persist we may extend the duration of the badge,” explains Kevin Carter, a spokesperson for the company. He says that the badges are meant to be informative and not punitive. It will be up to an employee committee to decide whether to add or remove a badge. Regardless of the number of complaints, the property’s listing will not be removed from TripAdvisor.
“We want consumers to see good and bad reviews of businesses,” Carter added. If a property gets a badge, that won’t prevent TripAdvisor users from leaving new comments about it on its listing. At least people will have the info. What do you think about this new digital mark?