Sony has sold 100 million units of the PlayStation, which is mighty impressive, however some dark clouds may be ahead. The company has warned that the ongoing trade dispute between the United States and China could result in the price of its consoles going up.
No one wants a more expensive console. Sony’s financial boss Hiroki Totoki has said that if the United States expands tariffs on Chinese products, it would likely result in a price increase for PlayStation consoles. Totoki says that Sony is considering a number of options to deal with this eventuality and that passing that additional cost on to the customers is one of them.
Sony has not yet made a final decision. Sony wouldn’t have to worry about the prices rising if the negotiations between the two countries go well and the possibility of additional tariffs is averted. But otherwise, that cost must be dealt with.
Consoles are sold on thin margins as it is. The company would normally be able to make its money back on services and game sales. That might not leave Sony with much room to absorb the price hike. They could move the production of the PlayStation consoles to another country, but that has its own risks. Hopefully, it is sorted out before it launches the PlayStation 5 next year.
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